Visual identity of an atypical gallery

THE THINKING

Le Purgatoire - 54 PARADIS is a place on two floors combining Art & Culinary events. This alternative space consists of two floors, the ground floor as a gallery and a basement where the chef’s kitchens are privately available. To illustrate this transition area Earth / Sky, Art / Culinary Art, we have chosen as logo the place’s stairs. Inspired by Penrose, our sign can be read in two different ways, like a duality that characterizes le PURAGTOIRE-54 PARADIS.

CREDITS

ART DIRECTION / DESIGN
Bonsoir Paris